Indian carmaker to launch e20 electric car in London

INDIAN car manufacturer Mahindra is set to launch its e20 electric car in London next month, according to reports.

The move represents the company’s first attempt to gain a foothold in a car market away from India – where the compact all-electric city car has undergone extensive testing.

The e20 has been designed as an affordable city car to rival traditionally-fuelled alternatives. A key part of its appeal will be its price tag, set to be in the region of £13,000.

Although EVs are increasingly popular in the UK, pricing can be an issue.

Arvind Mathew, chief executive of Mahindra’s electric vehicle business, told the London Evening Standard: ‘We want to take [electric cars] out of the elitist market and make it more of a run-of-the-mill thing. Our product is really designed for City commuting, not for long distance driving.’

(This news story is from Car Dealer Magazine)